Ben Settle – Copy Slacker
mp4 | AVC: 1280×720 G_P| Audio:AAC LC 103 Kbps | Total files:32 | mp4, mp3, txt, pdf | 3.13 GB
Genre: eLearning | Language: English
No, it won’t make you an "A-list" copywriter.
(Even though I’ve gotten testimonials from various A-list copywriters.)
Or even a so-called "world class" copywriter.
And, while I call it "slacker-friendly", that doesn’t mean you can be lazy. It still takes hard work and some time. It just doesn’t take nearly as much work and time as other systems.
Even so, I believe it can help anyone (both raw newbies and seasoned pros alike) jack up your response. cut your writing time in half. and virtually eliminate all the nagging frustration, stress, and confusion you feel when writing your ads now.
However, this product is very expensive.
And, it does NOT come with a money-back guarantee.
If that gives you acid reflux, then I suggest buying a more "conventional" and/or cheaper copywriting product, book, or course, instead.
(There are certainly plenty to choose from.)
Otherwise, to help you decide, here’s a "sneak preview" of what’s inside:
A fast and effective way (taught by sex therapists to men with erectile dysfunction) to get over the "blank page hump" and kill writers block dead.
How to create instant belief about you and your product in your copy if you’re just starting out and nobody knows who you are.
How to use your competition’s product testimonials to sell YOUR products.
A memory training technique that gets your prospects daydreaming about the product you’re selling, and unable to get it out of their heads!
An admittedly weird (but super effective) way to sell wildly expensive products with just one or two sentences!
How to make even the most outrageous and hyped-up claims sound 100% believable.
The "bragging without bragging" sales letter secret (seen in many old Kung Fu movies) that lets you boast about your products, services, or yourself without sounding like an arrogant ~ censored ~ bag.
An old school door-to-door sales tactic that makes people want to buy products they didn’t even originally want!
How to create such an intense urgency to buy in your ads that peoples’ hands will literally shake trying to type their credit cards into the shopping cart!
The "house of horrors" method to quickly digging up gold nuggets of valuable market research. and also.
You’ll Make Lots Of Sales
Regardless Of How Good
Your "Writing" Is!
You’ll know exactly what they want.
Exactly what to say to them.
And, exactly how to deliver your message in the most "sales friendly" way.
Anyway, that’s one of the things Copy Slacker shows you: How to "profile" your market like this so you know more about them than their own mothers.
Plus, I’ll also show you these other little-known research tips:
How to get Nielsen (the big TV audience research company) to do market research for your sales letters. A "tried and true" way of knowing when you’ve done enough market research. A market research "cheat sheet" (I give to consulting clients who pay me $15,000 a pop) that’ll tell you exactly what words to use in your ads to make the maximum amount of sales. The "circling the desk" research trick (used by a copywriter who specializes in writing high ticket products) that lets you do market research twice as fast as it normally takes.
But we’re just getting warmed up.
Here are some more of the invaluable tips inside Copy Slacker:
The sales-destroying mistake copywriters make who use surveys to do research. (The GAP company once made this blunder and it cost them tens of millions in sales.)
How winning political campaigns use copywriting to get even complete morons elected to public office.
The exact number of syllables your words should have if you’re selling to highly intelligent people.
What A-List copywriters (who work for the biggest direct mail and Internet publishing companies in the world) talk about with each other about copywriting. but almost never discuss publicly! (Hint: It ain’t anything sexy or "sneaky" like NLP or other persuasion tricks you read about in most books. Instead, they talk about this one thing even the best copywriting books and courses ignore or just gloss)
The world’s most-feared negotiator’s secret (used to broker $500 million dollar deals in corporate America) to making sure your sales letters are always 100% exciting and interesting.
A bizarre (but ridiculously effective) way of using an ordinary dog leash to create ads that win even against better "written" copy!
The 1960’s "Mad Man" era secret to writing headlines that get people eagerly reading every word of your sales letters.
The naked-man-in-the-woods headline tactic of an 8-figure earning copywriter that keeps readers glued to your ads – even if they’re being bombarded with texts, ringing phones, Facebook messages, crying babies, and other distractions.
Facebook’s secret swipe file for writing ads so effective it gets people almost mad at you for interrupting their day because they can’t resist reading your sales pitches!
11 "newbie proof" headline templates (with real-life examples) that are.
Here are even more copywriting secrets patiently waiting for you inside:
A sneaky way to use your competitor’s products and services to sell yours! (I once did this in an ad for a martial arts school and his new member count went through the roof.)
A 6-word "Old Faithful" sales letter opener anyone can use, that works for almost any ad you will ever need to write.
A little-known (and 100% free) way to get some of the best writers on the planet (who know your exact market better than any "copywriter" ever will) to write big chunks of your copy for you.
The most "fail proof" way to write ads ever invented. (Straight from the man who founded Sears – and nope, it has nothing to do with being a good writer.)
The "devils backbone" secret to making boring products sound 100 times more interesting.
A 15-second sales letter design trick for making your ads up to 10x’s easier to read and buy from. (And don’t worry, no design or software skills necessary – if you can select and bold words with your mouse, you can do this!)
How one of America’s top sales trainers "spins" the worst flaws and negative aspects of products and services into red hot reasons to buy!
How to sell to "fire breathing" skeptics in your sales letters.
How studying the great copywriter John Caples can get you in legal hot water. (Disclaimer: I am a huge John Caples fanboy and believe every copywriter should study his work. But, there is something he did in one of his more famous ads that, if you do it today. could get you fined by the government or worse! Details inside.)
A "magic bullet" way to.
Here’s what else you’ll find inside Copy Slacker:
How people are neurologically "hard wired" to be persuaded. (This info has been used to generate huge amounts of money by everyone from vicious propaganda machines to worldwide peaceful religions – here’s how to use it to make a ton of sales in your ads.)
A secret place to get free top notch copywriting critiques. (Many of the world’s highest selling copywriters go to these same people for critiques for their own ads.)
The "back-asswards" order in which old school copywriters wrote their copy that crawled inside their customer’s psychology and virtually tormented them until they bought!
When having a lower price can hurt your sales, your branding, and even your reputation!
How to "download" a copywriting client’s personality and voice into your ads so it sounds exactly like them in your copy. (If you’re a freelancer, this could almost eliminate re-writes, changes, or annoying time-consuming edits.)
A Harvard psychologist’s secret method for mentally disturbing your prospects into wanting to buy from your ads.
How to legally and ethically "borrow" proof and credibility from other people to make your ads more believable and persuasive. (Hint: You can see this "in action" if you read the bestselling book "Rich Dad, Poor Dad".)
The exact best length a sales letter or advertisement should be.
How to spin awful, traumatic, and painful things that happen to you into high-pulling sales copy.
How to (ethically) inflict psychological pain on your prospects in your ads. and make them far more likely to buy your products. (The great A-list copywriter David Deutsch once did this to sell a dry, boring book about a subject most people couldn’t care less about – imagine how well it can work with an interesting product!)
The "drug dealer" sales letter opener that works like crazy to get people to read your ads top to bottom. (This works so well you almost have to be careful – otherwise you could get a lot of people buying from your sales letters who aren’t even prospects for what you’re selling!)
12 ways to write bullet points that "seep" right into your reader’s psychology and.
Width: 1280 pixels
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Duration: 41min 8s
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Frame rate: 29.970 fps
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Bit depth: 8 bits
Color space: YUV
Audio track: 1
Codec: AAC LC
Bit rate: 103 Kbps N/A
Sampling rate: 48 Khz
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