BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by Drew Eric Whitman
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Overview: QUESTION: Why do some salespeople close deals like crazy, and others usually only get doors closed in their faces?For example.Salesman Joe routinely writes deals on homes worth over $3 million. while poor Bill bangs his head against the wall trying to sell $24 cell phones.Lindsay wins awards for moving the most $380,000 Rolls Royce Phantoms during the slow summer months. while poor Buffy got fired because she couldn’t persuade more business owners to try her $79 a month coffee-delivery service.
Fact is, these four salespeople have great personalities, firm handshakes and excellent prospecting and follow-up skills. They’re dedicated. hard workers. and have families to support. But the difference in their performance is staggering. And it’s reflected numerically in the last line of their respective bank statements.
Why do some salespeople earn big, fat, healthy commissions while others barely scrape by?The "secret" is. psychology. Many of these high-earning "sales wizards" use consumer psychology. Powerful principles that influence people to buy.And it doesn’t matter what they sell-these principles work for every business. Plus, they’re 100% legal, ethical, and powerful when used to promote quality products and services.
BrainScripts takes you on a fascinating tour inside your prospects’ minds and teaches you 21 powerful techniques of consumer psychology that really work. Plus, dozens of real-life scripts show you exactly how to incorporate them into your own sales presentations.No matter what you sell-or how you sell it-the tested and proven ideas in this practical, fast-reading book will teach you.
Genre: Non-Fiction > General