Breakthrough Copywriting by David Garfinkel

Breakthrough Copywriting: How To Generate Quick Cash With The Written Word by David Garfinkel
Requirements: .ePUB reader, 373 kb
Overview: In this book, you’ll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple-by breaking everything down into a clear, step-by-step process. There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.
Genre: Non-Fiction > General advertising, copywriting, marketing

You’ll discover:

  • How to build a powerful sales message that makes money
  • Secrets of headlines that all but force prospects to read your message
  • Easy shortcuts to creating profitable bullet points
  • Negative optimism: a revolutionary new way to create empathy with prospects
  • Stories that boost sales-how to write them, step-by-step
  • Insider secrets for "amping up" the emotional power of your copy
  • How to put it all together to build trust in prospects and close the sale.

Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.

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