Building Design Strategy: Using Design to Achieve Key Business Objectives

Author(s): Thomas Lockwood, Thomas Walton

Date: Format: epub Language: English ISBN/ASIN: 1581156537
Pages: OCR: Quality: ISBN13:
Uploader: Upload Date: 3/4/2019 1:07:38 PM

This superb volume brings together a collection of provocative and insightful essays – from some of the most respected names in design management – on how to create and maintain a successful corporate design strategy. In "Building Design Strategy", readers will discover first-hand accounts covering the entire range of design strategy issues, including: developing strategies from discovery to delivery using design to convey new ideas and perceptions thinking ahead and adapting to unexpected challenges using design to create fiercely loyal customers and much, much more
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