Jonathan Margolis, Patrick Garrigan - Guerrilla Marketing For Dummies

For Dummies | 2008 | ISBN: 0470289678 | Pages: 384 | PDF | 2.75 MB



Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!



This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:



* Reach customers wherever they are

* Develop a cohesive guerilla-marketing campaign

* Capitalize on the hottest trends

* Cut through the constant marketing clutter

* Make products and brands stand out

* Use buzz, viral, grassroots, and experiential marketing

* Write a great press release

* Create opportunities for partnership and tie-ins

* Find budget-friendly ways to go guerilla

* Build a powerful online presence

* Work with existing contacts, publicists, and the press




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