Michael Phillips - Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success, 5th Edition

NOLO | 2005 | ISBN: 1413301843 | Pages: 240 | PDF | 5.31 MB



"The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.



Marketing Without Advertising teaches small business owners practical strategies to:

• encourage customers to spread the good word about your business

• attract new customers and gain their trust

• turn dissatisfied customers into loyal supporters

• list your products or services widely and inexpensively

• plan marketing events that will keep customers involved

• encourage the media to comment positively on your business List of Forms Physical Appearance That Develops Trust Evaluating Your Pricing Policy Employee Questionnaire Questionnaire for Suppliers How Open Is Your Business? What My Business Does The Domains in Which Your Business Operates Do People Know What You Do? Do You "Tell Them Yourself"? How Customers Can Evaluate Your Business Referrals Customer Referrals Phone Accessibility Checklist Mail Accessibility Checklist Walk-In Accessibility Checklist Listing Questionnaire Customer Recourse Policies and Practices Your Marketing List Designing Direct Marketing Events Designing Parallel Marketing Events Marketing Event Worksheet"






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