Business Web Strategy Design, Alignment, and Application

Latif Al-Hakim, Massimo Memmola,



Table of Contents:



Section I: Design Web Strategy

The objective of the book’s first section which is subdivided into six chapters, is to look into the different Web Strategy planning routes in different corporate contexts, in order to obtain optimal use of the Internet technology potentials.



Section II : Aligning Web Strategy to Corporate Strategy

The second section is dedicated to the subject of the Web Strategy alignment with the Corporate Strategy. The six articles hosted in this section discuss this theme focusing their attention not only on the aspects related to the development of the public presence on the Web (Memmola and Tzannis; Frigerio), but also through an analytical perspective which can either be a technique (Yen; Wen-Chen Hu, Yanjun Zuo, Lei Chen and Chyuan-Huei Thomas Yang), or integrate other technologies (Axel C. Schwickert, Bernard Ostheimer) or integrate cost measurement and performance management processes (Massimo Memmola, Giovanna Palumbo and Mauro Rossini).



Section III: Applications of Web Strategy

The six chapters of the third section presents the results of research work and empirical evidence on the application of Web Strategy’s principles and methodologies in various operational contexts.


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