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02-11-2009, 08:17 AM
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
 Leonard H. Hoyle "Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions" Wiley | 2002-05-23 | ISBN: 047140179X | 256 pages | PDF | 1,8 MB Authored by a well-known figure in the field. • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. • Individual chapters address the differences involved in marketing different types of events. • Examines future trends and key issues such as how to reach new event attendees. • Includes appendices with sample forms, contracts, and more. [url]e45.org/?http://rapidshare.com/files/196149541/047140179X.zip[/url]       
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| conventions, event, events, expositions, festivals, marketing, promote, successfully |
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