Sak Onkvisit, John Shaw,"International Marketing"
Routledge | May, 2004 | ISBN: 0203930061 | Pages 619 | 15 Mb | PDF

The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.



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