There is no more important segment of the American consumer marketplace of tomorrow than Hispanics, and there is no more important book to read about marketing to Hispanics than this one. Every page delivers an insight worth knowing. Most marketers get it wrong when it comes to Hispanics, leaving an enormous opportunity for first movers who do it right. This book shows the way to get there first. I've put it on the Yankelovich short list of must-read books.
Butter worth-Heinem ann | 2005 | ISBN-10: 0750679034 | 352 pages | PDF | 2.33 MB
No Mirrors Pleasehttp://www.filesonic.com/file/65897911/2131_Hispanic_marketing.rar