Cmo Foundations: Measuring Marketing Effectiveness (roi)

CMO Foundations: Measuring Marketing Effectiveness (ROI)
MP4 | Video: AVC 1280×720 | Audio: AAC 44KHz 2ch | Duration: 44M | 221 MB
Genre: eLearning | Language: English

Marketing one of the most important investments a company makes to be successful. Measuring effectiveness is critical to keep the investment sound. Learn how to better understand your return on investment (ROI)-and make real-time course corrections to solve problems before they impact your business.​

Marketing professor Drew Boyd explains the most important metrics to track, strategies to measure them the right way, and the process for building a custom dashboard to view all your results in one convenient place. Plus, discover how to measure things that matter most to your overall development and effectiveness as a CMO.




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