Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity

Author(s): Shelby D. Hunt

Date: Format: pdf Language: English ISBN/ASIN: 0765609312
Pages: OCR: Quality: ISBN13:
Uploader: Upload Date: 3/11/2019 1:30:53 PM

This paintings analyses the key controversies within the "philosophy debates" raging right through the sphere of promoting. Using an historic method, it argues in opposition to relativism and for clinical realism as a philosophy for steering advertising and marketing analysis and idea.
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