Databases for Small Business: Essentials of Database Management,…

Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals
Publisher: Apress
Date: 2015-11-19
ISBN-10: 1484202783
ISBN-13: 9781484202784
Language: English
Pages: 318
Added: 2015-12-03 03:40:11

This guide covers the sensible facets of database design, information cleaning, information research, and knowledge coverage, amongst others. The center of attention is on what you in point of fact want to know to create the proper database for your enterprise and to leverage it maximum successfully to spur expansion and earnings.
Databases for Small Business is a realistic guide for marketers, managers, group of workers, and pros in small organizations who aren’t IT experts however who acknowledge the want to ramp up their small organizations’ use of information and to spherical out their very own industry experience and place of job talents with elementary database skillability.
Anna Manning―an information scientist who has labored on database design and knowledge research in a pc science college analysis lab, her personal small industry, and a nonprofit―walks you throughout the development of steps that can enable you extract actionable intelligence and most worth from your enterprise information when it comes to advertising and marketing, gross sales, buyer members of the family, choice making, and industry technique.
Dr. Manning illustrates the stairs within the guide with 4 operating case research of a small on-line industry, an engineering startup, a small prison company, and a nonprofit group.
Databases for Small Business teaches non-techie marketers and pros how one can:

  • Design a small industry database from scratch
  • Extract the utmost take advantage of your information
  • Follow steerage on information coverage regulation
  • Effectively use information assortment and knowledge cleaning tactics
  • Train group of workers to leverage your information

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