Deviate: The Science of Seeing Differently

Deviate: The Science of Seeing Differently
Publisher: Hachette Books
Date: 2017-04-25
ISBN-10: 0316300195
ISBN-13: 9780316300193
Language: English
Pages: 352
Added: 2018-05-06 07:36:10

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn’t evolve to see the world accurately. It can’t! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery. Show more Show less 58f5159dd3f8dd2e6761a3eb207c4b62 Size: (11.13 MB) File name: Deviate The Science of Seeing Differently.azw3 File size: 11.13 MB