Feeding The Media Beast: An Easy Recipe For Great Publicity
"What once seemed so confusing is about to become crystal clear. You can use a systematic approach to get the high-octane publicity you desire while greatly reducing that chance of getting hurt by negative press. These 12 simple rules cover everything you need to know from getting a reporter’s undivided attention, to looking brilliant in the interview, to avoiding the pitfalls that swallow up anyone who doesn’t know the rules of the game." Jacket.