Key Challenges and Opportunities in Web Entrepreneurship

Key Challenges and Opportunities in Web Entrepreneurship

IGI Global | English | 2017 | ISBN-10: 1522524665 | 291 Pages | PDF, EPUB | 4.49 + 12.68 MB
by Alexandru Capatina (Author, Editor), Elisa Rancati (Editor)
The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened.
Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.
About the Author
Alexandru Capatina is Associate Professor at the Business Administration Department, Dunarea de Jos University of Galati, Romania and he graduated a Postdoctoral programme at Al. I. Cuza University of Iasi. His research is focused on Customer Relationship Management, Cultural Intelligence and Business Simulations.
Elisa Rancati is Assistant Professor in Marketing Management at School of Economics and Statistics, University of Mila Bicocca. Her most recent research interests focus on the measurement of marketing performance, marketing research within organizations and the analysis of inbound and outbound marketing techniques. She is also a marketing consultant in Beta Consulting.
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