Learning Web Analytics Released 492018

Learning Web Analytics 133 MB

.MP4, AVC, 1000 kbps, 1280×720 | English, AAC, 128 kbps, 2 Ch | 1h 14m | 133 MB
Instructor: Matt Bailey

Learn how web analytics can improve your marketing game. In this course marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt demonstrates where the most important numbers come from, introduces some basic terminology, and shows how to find some basic reports-with free tools like Google Analytics-that can provide you with immediate, actionable data. At the end of the course, you’ll be able to measure and understand the value of actions and conversions, and direct your marketing investment to the areas that need it most.

Topics include:

Implementing tracking code
Customizing business goals
Measuring bounce rates
Tracking acquisition
Measuring the performance of your landing pages and content
Understanding the three Cs of analytics: Context, contrast, and comparison
Tracking your audience by device


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