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Old 06-15-2009, 02:47 PM
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Default The Art of Creative Thinking - How to Be Innovative and Develop Great Ideas

The Art of Creative Thinking - How to Be Innovative and Develop Great Ideas



Theo Theobald and Cary Cooper, | ISBN-10 0 7494 4799 0 | English | PDF | 144 Pages | 1.21 MB |

Introduction
Dust as we are, the immortal spirit grows Like harmony in music; there is a dark Inscrutable workmanship that reconciles Discordant elements, makes them cling together In one society.
William Wordsworth


The importance of creative thinking today needs no emphasis. In your profession or sphere of work you will have a competitive advantage if you develop your ability to come up with new ideas. In your personal life, too, creative thinking can lead you into new paths of creative activity. It can enrich your life – though not always in the way you expect.There have been many books on creativity and creative thinking. What is distinctive about this one? My new concept is that of the Depth Mind (see Chapter 13). Of course, the reality behind it – the creative activity of the unconscious mind – is not by any means new. My contribution, however, is to present that reality in a fresh way. I have also put it into context within a simple framework of mental activity: the analysing, synthesizing and valuing functions of the mind when it is thinking to some purpose. Oddly enough, no one has done that before. This is not simply a book about creative thinking. Its aim is to help you in practical ways to become a more
creative thinker. Being essentially a practical sort of book, it does not go into the philosophy or psychology of creativity in any depth, except as far as these disciplines have thrown up valuable insights or tips for practical creative thinkers. Nor have I explored here what might be called the organizational dimension of the subject. How do organizations foster or stifle creative thinking? Why are some organizations better than others at introducing changes and implementing them? My companion book to this one, Leadership for Innovation, addresses those questions. For how new ideas are brought to market in the shape of products or services is another subject. My focus here is upon you as an individual creative thinker, regardless of where you are employed. Each chapter has one simple core idea – something fairly tangible or well-attested. Depending on its nature, I then briefly develop and illustrate it. Then I summarize the discussion in some simple keypoints. These are not merely summaries, however, for sometimes new thoughts are introduced in them.

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Old 06-16-2009, 08:26 PM
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