Scavenging through resources to find tidbits of information is wasted time that you’re not using to design. LogoCore’s curriculum was crafted to take an absolute beginner to an intermediate level for them to start accepting freelancing brand identity projects comfortably. Self-taught designers need to spend more time improving their art direction rather than lose precious time to software and workflow issues.
Join thousands of students in our best-selling course to learn logo design, presentation techniques, brand style guides, and logo animation to kickstart a career in brand design.
Module 1 – Introduction
Introduction to the course, instructors, and Adobe’s Creative Cloud.
Extensive tutorials about Adobe Illustrator’s tools and efficient workflows.
Beginner-friendly approaches on designing vectors with geometric tools.
Homework assignments to practice masking, lettering, and other Illustrator functions.
Module 2 – Illustrator Workflows
Illustrator techniques to create designs that are mathematically accurate.
Advanced techniques on vectoring complicated sketches with the pen tool.
Color theory overview to understand RGB, CMYK, and Pantone color systems.
Interactive assignments to practice efficient vectoring techniques in Illustrator.
Module 3 – Logo Design Theory
Beginner-friendly theory on composition rules to build timeless logos.
Intermediate logo design theory on visual communication with symbols.
Advanced theory on producing responsive logo designs for a variety of applications.
Practice transforming problematic logos into timeless identities.
Module 4 – Realistic Project
Learn how to build a creative brief using minimal project information.
Establish a design strategy to distill the client’s goals into core brand values.
Watch an uncut demo of developing a design pitch from a simple creative brief.
Choose a creative brief from LogoCore’s library and research the project.
Module 5 – Brand Style Guides
Introduction on how to test a logo’s potential for real-world usage.
Communicate the logo’s limitations and intentions in a brand style guide.
Insight on collecting files, preparing style guides, and exporting assets.
Use the previously assigned creative brief to build a minimal style guide.
Module 6 – Design Presentations
Use storytelling techniques to showcase a logo design’s full potential.
Introduction on creating a visual identity presentation using modular elements.
Create free product and stationary mockups to pitch a logo’s potential.
Use the previously developed logo design and create a presentation for it.
Module 7 – Freelancing
Learn how copyright, trademarks, and registrations function in brand design.
Understand how to protect your creative work with a detailed contract agreement.
Introduction to value-based pricing and setting sustainable rates for freelancing.
Reflect on your current business model and update your workflow on getting clients.
Module 8 – Logo Animation (Bonus Training)
Introduction to After Effects and the commonly used animation tools.
A full overview of importing logo design and animating unique logo reveals.
Beginner principles on animating with anticipation, followup, and weight.
Advanced principles of timing, typefaces, and secondary action animations.