16 New products to see at the Chicago Midwinter
meeting — DE Editor Dr. Joe Blaes gives you brief
descriptions of products to see at this month’s meeting.
32 Mobile dentistry done right — Dr. John E. Reese III
discusses the positives of mobile dentistry and its importance
in solving the growing access-to-care dilemma.
40 Plays well with others ... — Dr. Lynn Jones tells how
her relationships with specialists and laboratory technicians
took a turn for the better after joining the AACD.
52 New horizons in esthetic dentistry — Dr. Louis
Malcmacher says the next big advance in cosmetic dentistry
will be the surrounding tissues outside of the mouth.
68 The face of your practice — Your business asssistant’s
appearance and congeniality play crucial roles in how patients
perceive a practice, says Dianne Glasscoe-Watterson.
84 The power of design to enhance your practice —
Architect Dr. Michael Unthank provides you with tips for
ensuring an effective design for your new offi ce.
88 Surviving heart surgery, fi nancially speaking —
Dr. John Koberlein tells Kevin Henry that insurance and
space-sharing helped him financially survive a heart attack.
94 I’m losing money on my associate ... or am I? — Dr.
Earl Douglas says understanding the incremental income
principle can help you determine associate profitability.
100 The Dalin Exchange: Dr. Joyce Bassett on marketing
— Dr. Jeffrey B. Dalin interviews Scottsdale dentist
Dr. Joyce Bassett about the importance of branding.
104 1 makes a difference — In a team-building reminder,
author Larry Wintersteen discusses the importance of
individual accountability if a team is to be successful.
109 Dental ozone —Dr. Chris Kammer tells you how the use
of dental ozone has radically changed the way he practices
dentistry, increasing his success, and winning over patients.


for your PRACTICE
24 Tips To Take You to the Top — “Creating ‘raving’ missionaries
with an offi ce newsletter,” by Albert L. Ousborne
Jr., DDS
28 Emerging Infection Control Challenges — “What is the
real problem with using surface disinfectant wipes?” by
John A. Molinari, PhD
30 Quality Care for Oral Cancer — “Early diagnosis: A great
marketing tool,” by Kevin D. Huff, DDS, MAGD
44 The Endo File — “Informed consent: When, how, and
why,” by Richard Mounce, DDS
46 Comprehensive Case Acceptance — “Who wants to talk
about money with patients? No one!” by Nate Booth,
DDS, MAGD
50 From the Lab — “The saga of Painless Parker,” by Michael
DiTolla, DDS, FAGD
60 Appliance Economics — “Why intraoral appliances matter
to you,” by Rob Veis, DDS
62 Ask Dr. Christensen — by Gordon Christensen, DDS,
MSD, PhD
74 Hygiene: Up Close — “Why aren’t hygienists discussing
fi nancial options?” by Anastasia L. Turchetta, RDH
78 The Making of the Physician of the Oral Cavity —
“How did I get here?” by Barry F. Polansky, DMD
82 Implant Dentistry — “A menu for routine maxillary implant
therapy,” by Kenneth W.M. Judy, DDS, FAGD, FACD,
FICD
112 Pearls For Your Practice® — Green, clean, and keen,” by
Joe Blaes, DDS
for your FINANCES
90 Breakthrough Financial Planning — “Increase savings
with the Financial Balance Guide™,” by Brian Hufford,
CPA, CFP®
92 Doctors Building Wealth — “Why I’m bullish on the
market,” by Gene Dongieux, CIO, Mercer Advisors
97 Flourishing in Changing Times — “The invisible dentist,”
by Bill Blatchford, DDS
98 Practice Transitions — “Growth by acquisition,” by Peter
Mirabito, DDS
for your PERSONAL ENRICHMENT
6 Editor’s Note — “Many fresh ideas for your offi ce, ” by
Joe Blaes, DDS
108 Dental Marketing that Works — “Don’t let the marketing
treatment get ahead of the diagnosis,” by Stewart Gandolf,
MBA, and Lonnie Hirsch
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