Author(s): Alfred A Marcus, Anne N Cohen
A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage
The Third Edition of Management Strategy is for readers from the classroom to the boardroom. It provides a solid foundation in strategic thinking and theory for traditional students and front line employees, while also offering a streamlined reference for the executive practitioner tasked with honing an organization’s competitive edge in today’s dynamic, and often uncertain, global business climate.
It guides the reader to a superior understanding of the strategic context of the organization – the foundation of devising winning moves. It also contains numerous examples of strategies in action, detailed discussions of successful (versus failed) strategies, and the latest methods for devising and implementing moves that will greatly increase the odds of a firm’s success over the long term.