Media Literacy and Semiotics (Semiotics and Popular Culture)


Media Literacy and Semiotics (Semiotics and Popular Culture)
Publisher: Palgrave Macmillan
Date: 2011-01-19
ISBN-10: 9780230108
ISBN-13: 9780230108271
Language: English
Pages: 181
Added: 2019-01-23 21:28:03

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment. Show more Show less c8c69ed75f0555dd142687aa156dc739

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