Author(s): Media Programming: Strategies and Practices ninth Edition
Current, related, and student-friendly, MEDIA PROGRAMMING delivers essentially the most correct protection of the ways and techniques used within the programming trade as of late. Reflecting the newest tendencies from real-world apply, this market-leading textual content covers all sides of media programming for broadcast and cable tv, radio, and the Internet with transparent illustrations and examples to which you’ll be able to relate. It gives in-depth protection of rising developments, together with multiplatform methods, cross-media, new media, prime definition media, new programming methods, and wi-fi and pay-per-view media. It explains how techniques (devices of content material) are decided on (or no longer decided on), organized, evaluated and promoted with the wish to believe pressures from era, financing, laws, insurance policies, and advertising and marketing. Covering the newest developments and problems within the trade, MEDIA PROGRAMMING contains sensible examples, perception from famous trade government, an invaluable web site, and an expanded thesaurus to mirror the newest industry jargon and practices.