05-05-2007, 12:24 PM
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Administrator
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Join Date: Apr 2007
Location: Canada, QC
Age: 27
Posts: 1,199
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McDonald’s: Behind The Arches
McDonald’s: Behind The Arches
- Publisher: Bantam
- Number Of Pages: 496
- Publication Date: 1995-07-01
- Sales Rank: 59080
- ISBN / ASIN: 0553347594
- EAN: 9780553347593
- Binding: Paperback
- Manufacturer: Bantam
- Studio: Bantam
- size:6MB
McDonald’s: it is the world’spremier entrepreneurial success story, a company whose growth worldwidecontinues to be astonishing. In tough financial times, McDonald’sproved that ingenuity, trial and error, and gut instinct were the keysto building a service business the entire world has come to admire. Inthe years since McDonald’s: Behind The Arches was firstpublished, McDonald’s has been a trendsetter in advertising, focusingon different ethnic groups as well as the physically disabled.McDonald’s created McJobs, a program that employs both mentallychallenged adults and senior citizens. And because its franchisees havetheir fingers on the pulse of the marketplace, McDonald’s has evolvedsuccessfully with the health food revolution, launching dozens of newproducts and moving toward environmentally-safe packaging andrecyclable goods. Inspiring, informative, and filled with behind thescenes stories, this remarkable saga offers an irresistible look insidea great American business success
http://mihd.net/ky3usn
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