Principles of Marketing: A Value-Based Approach


Principles of Marketing: A Value-Based Approach
Publisher: Palgrave Macmillan
Date: 2013-12-03
ISBN-10: 0230392709
ISBN-13: 9780230392700
Language: English
Pages: 428
Added: 2015-07-13 12:20:10

An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
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