Sales Letters That Sell
A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking. This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable-and receptive-to their message. In clear, concise language, Brill teaches salespeople how to: ** speak their prospect’s language ** use the opening to capture attention ** keep sentences and paragraphs short and punchy ** motivate the prospect to act-now! ** quickly mention the benefits that interest the prospect ** avoid language that sounds fancy, stilted, legalistic, or parental The book also provides 50 sales letter "makeovers" a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!