Sales training: Create your lead optimization funnel
MP4 | Video: AVC 1280×720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 18 | 119 MB
Genre: eLearning | Language: English
Sell Google AdWords, SEO, Facebook ads and any other Digital Marketing service to the most profitable 20% of your leads!
Profit Detector Sales Course will help you to determine the 20% of the Google AdWords leads and clients that brings you 80% ot the profit! It is combination of marketing science and real sales experience.
My name is Grigor Yovov, I am an CEO of Business Trend – Digital marketing agency and also a cretor of the PROFIT DETECTOR FORMULA. I start my career as a sales of digital marketing products (SEO, Google AdWords etc.) and managed to put my name under the certificates of the top leaders in the digital marketing world such as Google, HubSpot and Daragh Walsh.
Then came the big moment!
Before 7 years I start my own company and become independent digital marketing consultant. I constantly growth my business by selling SEO and PPC ads in AdWords and Facebook.
Actually I have such a success selling digital marketing services that I have never thought hiring other sales representative. I really love my work!
At this time I haven’t an idea that lately I’ll create the PROFIT DETECTOR FORMULA!
But not always the things were so smooth.
I remember like it was yesterday that lead that comes one morning form our facebook campaign.
In the beginning it was so promising!
I start a little research before calling the client as usual. It was a medium size travel agency willing to push up sales in the summer season with some mix of SEO and AdWords.
I call the phone and after a few minutes I have the basic information of what the client need. The main goal was to sell exotic destinations like Maldives, morocco and Tanzania, but mostly to target a hotel in Greece that my client was prebuy for the whole summer season.
The client was so confident they want to start the campaign and arrange a meeting in couple of days.
So I put my marketing gloves and decide to do some prep work before the meeting.
I make a short keyword research on the most common terms and the CPC price. Also check google trends and buzzsumo for additional ideas. Than search live in google for the competitors and brows their websites to get some clue for the environment of the business. And so on, and so on. It took me 5 hours to collect all the data and create a great presentation for the meeting.
The day before the meeting I hit a golden mine. It was a traditional fest that take place next to that Greece hotel location at the end of the season. I make additional keyword research and find that there are people searching for the fest from the beginning of the season but I have not find a serious competition.