Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment by means of R. Craig Lefebvre
Requirements: .PDF reader, 11,4 Mb
Overview: How are we able to facilitate simpler, environment friendly, equitable and sustainable answers to the issues that confound our communities and global? Social advertising and marketing guru R. Craig LeFebvre weaves in combination multi-level theories of alternate, analysis and case research to provide an explanation for and illustrate the improvement of social advertising and marketing to handle a few of society’s maximum vexing issues. The result’s a people-centered method that is determined by perception and empathy up to on knowledge for the foundation, design and control of techniques that attempt for adjustments for excellent. This textual content is perfect for college kids and execs in well being, nonprofit, trade, social products and services, and different spaces.
“This is it — the great, brainy highway map for tackling depraved social issues. It’s all proper right here: easy methods to create and innovate, construct and put in force, organize and measure, scale up and maintain techniques that pass well past influencing person behaviors, all of the method to vast social alternate in an international that wishes the assist.”-Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids
“I’m blind to a extra substantive treatise on social advertising and marketing and social alternate. Theoretically primarily based; pedagogically targeted; transdisciplinary; cutting edge; and motion orientated: this e-book is true for our time, our function, and our long run considering and motion.”-Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health on the University of Maryland, College Park
“This e-book — like its creator — is cutting edge and forward-looking, but additionally well-grounded within the complete vary of essential social advertising and marketing basics.”-Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Genre: Non-Fiction > General