Social Marketing and Social Change via R. Craig Lefebvre

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment via R. Craig Lefebvre
Requirements: .PDF reader, 11,4 Mb
Overview: How are we able to facilitate more practical, environment friendly, equitable and sustainable answers to the issues that confound our communities and global? Social advertising guru R. Craig LeFebvre weaves in combination multi-level theories of alternate, analysis and case research to provide an explanation for and illustrate the improvement of social advertising to handle a few of society’s maximum vexing issues. The result’s a people-centered manner that depends on perception and empathy up to on knowledge for the foundation, design and control of systems that try for adjustments for just right. This textual content is perfect for college kids and execs in well being, nonprofit, trade, social products and services, and different spaces.

“This is it — the excellent, brainy street map for tackling depraved social issues. It’s all proper right here: the best way to create and innovate, construct and put into effect, set up and measure, scale up and maintain systems that pass well past influencing person behaviors, the entire option to large social alternate in a global that wishes the assist.”-Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids

“I’m blind to a extra substantive treatise on social advertising and social alternate. Theoretically based totally; pedagogically centered; transdisciplinary; cutting edge; and motion orientated: this ebook is true for our time, our function, and our long run considering and motion.”-Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health on the University of Maryland, College Park

“This ebook — like its creator — is cutting edge and forward-looking, but additionally well-grounded within the complete vary of necessary social advertising basics.”-Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Genre: Non-Fiction > General

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