A Contagious Cause by Robin Wolfe Scheffler

A Contagious Cause: The American Hunt for Cancer Viruses and the Rise of Molecular Medicine by Robin Wolfe Scheffler
Requirements: .PDF reader, 2 MB
Overview: Is cancer a contagious disease? In the late nineteenth century this idea, and attending efforts to identify a cancer “germ,” inspired fear and ignited controversy. Yet speculation that cancer might be contagious also contained a kernel of hope that the strategies used against infectious diseases, especially vaccination, might be able to subdue this dread disease. Today, nearly one in six cancers are thought to have an infectious cause, but the path to that understanding was twisting and turbulent.
A Contagious Cause is the first book to trace the century-long hunt for a human cancer virus in America, an effort whose scale exceeded that of the Human Genome Project. The government’s campaign merged the worlds of molecular biology, public health, and military planning in the name of translating laboratory discoveries into useful medical therapies. However, its expansion into biomedical research sparked fierce conflict. Many biologists dismissed the suggestion that research should be planned and the idea of curing cancer by a vaccine or any other means as unrealistic, if not dangerous. Although the American hunt was ultimately fruitless, this effort nonetheless profoundly shaped our understanding of life at its most fundamental levels. A Contagious Cause links laboratory and legislature as has rarely been done before, creating a new chapter in the histories of science and American politics.
Genre: Non-Fiction > Health, Fitness & Medical

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The Contagious Commandments by Paul Kemp-Robertson +

The Contagious Commandments: Ten Steps to Brand Bravery by Paul Kemp-Robertson, Chris Barth
Requirements: EPUB Reader 1.38 MB
Overview: Contagion mayalarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can’t keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world’s most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits – and how your brand can too.
Genre: Non-Fiction – General

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Contagious: Why Things Catch On

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Contagious: Why Things Catch On.

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