Talia Wolf – Emotion Sells The Masterclass
mp4 | AVC: 1280×720 G_P| Audio:AAC LC 76 Kbps | Total files:51 | 2.62 GB
Genre: eLearning | Language: English
THIS MASTERCLASS is broken into 4 modules.
1: MAPPING OUT THE PATH TO EMOTIONS AND CONVERSIONS
We’ll do a complete overview of Emotion Sells: The Masterclass and the step-by-step process we’ll go through to increase your conversions with emotion.
You’ll see exactly why the online wld is doing conversion rate optimization wrong-and how you can do it right.
We’ll dive into the the foundations of the emotional targeting framewk and review the step-by-step process that uses emotions to grow conversions.
Exple real-life case studies, examples and best practices you can apply in your business immediately.
Understand the 3 most imptant pillars of emotional targeting and how you can use each one to grow and increase conversion rates.
2: GETTING INTO YOUR CUSTOMERS’ HEADS
Learn exactly why customers buy from you, what their emotional drivers are, their concerns, hesitations and how they expect you to speak to them.
Discover the pitfalls and leverage of your competits, learn to critique your current assets from an emotional standpoint,
discover where your team is and what your customers think about you using my framewks, wksheets & checklists.
We’ll identify your customers’ emotional triggers, layout your content strategy, new testing ideas and your key messages from that day on.
3: OPTIMIZING BASED ON EMOTION
Define the images, cols, fonts, social proof and other elements you need to use based on your customers’ emotional
triggers so you never have to waste time and energy creating websites your customers don’t care about.
Follow the examples and framewks I use to map out AB testing ideas launch new variations without testing.
Complete the Emotional Targeting Framewk, which includes 2 complete A/B test outlines you can use to:
align with your team
prepare a testing plan
map out design & copy f every single ad, landing page, pricing page, email marketing campaign, and funnel you launch
4: PUTTING YOUR WK TO THE TEST
Map out the final 4 hypotheses you want to test, based on the Emotional Targeting Framewk.
Learn how to:
run meaningful A/B tests.
share this framewk with your designer.
reuse this framewk in future tests.
Watch as I walk-through additional case-studies and map out the exact step-by-step process I used to double and triple their conversion rates.
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