Go Google 20 Ways to Reach More Customers

Details:

American Management Association - Greg Holden - ISBN-13: 978–0-8144–8059–5 - ISBN-10: 0–8144–8059–4 - 356 Pages - PDF - English - 2008 - Greg Holden



You know what Google is.

At least, you think you know Google. Chances are you associate Google with being among the most successful high-tech businesses in the world, as well as being the most popular search service on the World Wide Web.

And you have probably heard ‘‘google’’ used as a verb, meaning ‘‘to search for or find something online,’’ as in: ‘‘I Googled my professor and found his home page . . .

I Gmailed him my report.’’ (Gmail is Google’s email service; you’ll hear quite a bit about it in the pages that follow.)

If that’s all you think of when you hear the word ‘‘Google,’’ you’re missing the latest Internet revolution.



What you can learn from this book will improve your life immeasurably, especially if your goals are to work more efficiently and to do a better job of marketing yourself or your company.



Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy business people who know how to use its advanced features.

Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized -- and get noticed.



Companies will learn how to get their message heard and take their marketing to a new level by:



* Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.



* Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.



* Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.



* Improving their visibility by creating business blogs with Blogger.



Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.



Contents

P A R T I : Getting Ready to Go Google



Chapter 1 Learning from Google: A 21st-Century Model for Success

Chapter 2 Searching and Finding: Getting Started with Google

Chapter 3 Goals for Google-izing Your Business



P A R T II : Using Google to Search and Be Found



Chapter 4 Improving Google Search Results

Chapter 5 Improving Your Visibility with AdWords



P A R T III : Putting Google to Work for You: Google Apps



Chapter 6 Collaborating with Google Apps

Chapter 7 Working with Docs & Spreadsheets

Chapter 8 Working with Google Calendar

Chapter 9 Gmail for Your Office

Chapter 10 Google Talk

Chapter 11 Publishing with Google Page Creator

Chapter 12 Boosting Your Bottom Line with AdSense



P A R T IV : Communications and Sales Tools



Chapter 13 Blogging to Improve Marketing and Customer Relations

Chapter 14 Gathering Business Data: News, Gadgets, and More

Chapter 15 Buying and Selling on Google Base

Chapter 16 Improving Catalog Sales

Chapter 17 Improving Web Site Performance with Google Analytics

Chapter 18 Organizing Your Business Files

Chapter 19 Organizing Your Images with Picasa

Chapter 20 Moving Forward: Google Apps Premium, Pack, and More

Appendix A

Appendix B

Appendix C

Index




Code:
http://rapidshare.com/files/214643754/Google20.rar