The Business of Opera

Author(s): The Business of Opera (Ashgate Interdisciplinary Studies in Opera)

Date: Format: PDF Language: English ISBN/ASIN: 1472429451
Pages: OCR: Quality: ISBN13:
Uploader: Upload Date: 1/29/2019 7:27:48 PM
                               

Description:
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors’ aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
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