The High-Tech Marketing Companion: Expert Advice on Marketing to Macintosh and Other PC Users

Author(s): Dee Kiamy

Date: Format: PDF Language: English ISBN/ASIN: 0201626667
Pages: OCR: Quality: ISBN13:
Uploader: Upload Date: 2/11/2019 8:33:36 PM

Providing both Macintosh and PC developers with practical, hands-on advice on how to bring their products successfully to market, this book covers: market intelligence alternative marketing strategies niches and opportunities communications distribution and licensing customer support and global marketing. It is aimed at those producing, selling or marketing products to PC users.
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