Udemy – Advanced Google Ads / AdWords Training [ Updated November 2019 ]

Udemy – Advanced Google Ads / AdWords Training [ Updated November 2019 ]

Udemy – Advanced Google Ads / AdWords Training [ Updated November 2019 ]
h264, yuv420p, 1280×720 |ENGLISH, aac, 48000 Hz, 2 channels, s16 | 5h 56 mn | 2.05 GB
Instructor: Mark Meyerson

A hands on course exploring Google Ads techniques developed over 10 years. Module based & concise + Free eBook included!

What you’ll learn

Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
Access Google Ads tools for forecasting performance
Budget Optimisation techniques using regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilise Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign


Able to setup your own Google Ads account
Be confident navigating Google Ads accounts
Basic exposure to excel filtering & pivot tables


** Last Update July 29th 2019 – ALL videos now updated for the new Google Ads 2019 Interface. **

The only truly Advanced Google Ads course available!

17 Sections, 68 videos and over 6 hours worth of advanced Google Ads training. From the theory all the way through to hands on practice, take your Google Ads skills to the next level.

Course Overview:

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 11 years running Google Ads campaigns for small to large scale clients.

I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.

I’ve also now included access to a propriety Google Ads analysis tool that I’ve built which using ML and regression modelling to help you analyze, predict & forecast performance in your Google Ads account