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    Join Date
    May 2009

    Default Caitlin Schlichting AdWords IQ Academy

    Caitlin Schlichting – AdWords IQ Academy | 4.47 GB
    Discovering the Secret of Google AdWords Success
    Are you feeling overwhelmed by everything AdWords has to offer? My program will show you how to take control of AdWords and get the results you (or your clients) deserve. I’ve structured my course to be a complete blueprint anyone can follow.

    What is Adwords IQ Academy?
    I’ve Put All Of My Knowledge Into An Ever Growing Video Library
    This is a multi-module online course with heavy focus on technical learning (the platforms and the services themselves). I will give you step-by-step guidance on how to set up a campaign, select ad groups and keywords, then optimize your ads through keyword management and negative keywords. And that’s just the beginning.
    You will learn the difference between PPC and SEO, how to write good ad content, best practices and how to avoid common mistakes. I’ll also show you CPA techniques, advanced tracking techniques and how to properly audit an existing AdWords account that you’ve taken over.
    By the end of the course, you will know the components of a successful AdWords campaign – as well as a basic mastery of how online advertising works.
    Becuase there is so much content here in AdWords IQ Academy, I have decided to set you up for total success and release one module a week for eight weeks! This is the best way for you to learn this content and implement it successfully into your business model!
    Here’s What You’ll Get:
    Access to a video library with over 40 video lessons.
    3 months FREE access to a private student’s only Facebook group.
    3 months FREE access to my Live Account Audits.
    Lifetime access to future updates & new videos.
    Priority access and pricing on all future courses & events.
    Take A Sneak Peek At The Content Inside The Academy!
    Module 1
    The Basics – Foundation Ads Overview
    What It Is
    How It Works
    Who It Works For
    Who It Doesnt Work For
    How And Where Do Ads Appear
    How The Auction System Works
    How Keywords Work
    Account Structure
    Writing Ad Copy
    Ad Extensions
    Module 2
    Setting Up A Search Campaign
    How To Set Up An Account
    Using Google Keyword Planner
    Exploring the AdWords Interface
    How To Create Your First Campaign
    The Process of Creating Ads
    Module 3
    Setting Up Your First Campaign
    Fundamental Thinking And Outlining Before You Begin
    Choosing Your Campaign Type
    Ad Design Basics
    Traps To Avoid
    Module 4
    Setting Up Shopping Ads
    How to Set Up Your First Shopping Campaign
    Create Product Groups
    Setting Your Bids
    Adding Negative Keywords
    Module 5
    Setting up Gmail Ads
    Getting Started With Gmail
    Why Gmail is So Powerful
    Growing Your Audience
    Module 6
    Landing Pages
    Setting Up Your Lead Generation Landing Pages
    Find A Solution
    Templates That Convert
    Module 7
    Tracking & remarketing
    Conversion Tracking
    Phone Call Tracking
    Module 8
    Monitoring, Optimization, And Reporting
    Search Term Reports
    Auction Insights
    Location Reports
    How To Calculate ROI
    Setting Up Experiments
    Monitoring Quality Score
    Keyword Optimization
    Bid Optimization
    Analyzing Opportunity
    Adwords IQ Academy

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