A great logo is often basic, composed only of essential parts, but simple is not always easy. Designer Nigel French distills over a decade of professional design and teaching experience in Designing a Logo Hands-On Workshop. He discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to work with clients on defining job parameters and selecting a final design, as well as how to prepare the logo for print and web publication. Nigel demonstrates each of these techniques in the course of designing a new logo for a real client, so viewers can either follow along or apply the techniques to their own work. Exercise files accompany the course.


Introduction
Welcome 2:41 3.1 MB
Exercise files 0:22 0.5 MB
1. Defining the Parameters of the Job
Meeting the client 4:58 6.0 MB
What information to include 1:52 1.9 MB
Choosing your tools 3:04 4.2 MB
2. Type-Only Logos
Choosing the right typeface for the message 3:51 5.3 MB
Exploring type variables 7:43 7.6 MB
Changing one thing 11:40 18.7 MB
Tracing hand-drawn type 6:20 11.9 MB
3. Type Treatments
Exploring type treatments 0:35 0.7 MB
Using transparency 11:57 13.6 MB
Outlining type 10:39 10.6 MB
Creating type around a circle 7:41 7.8 MB
Using company initials to create a monogram 11:58 13.8 MB
Warping type 4:09 4.9 MB
4. Designing a Logo Symbol
Designing a logo symbol 1:10 1.1 MB
Working with lines 8:47 10.3 MB
Designing with rectangles 4:14 5.2 MB
Designing with circles and ellipses 7:15 8.7 MB
Designing with polygons and stars 6:39 7.5 MB
Working with abstract imagery 8:30 10.5 MB
Working with representational imagery 18:11 27.2 MB
Working with clip art 3:46 4.4 MB
Using negative space effectively 5:33 8.5 MB
Considering trends 2:02 1.3 MB
5. Selecting and Preparing the Finished Logo
Presenting ideas to the client 4:21 6.2 MB
Fine-tuning the selected design 9:31 10.9 MB
Preparing print files 2:00 2.4 MB
Preparing web files 2:25 3.2 MB
Drawing up usage guidelines 3:40 2.4 MB
Conclusion
Goodbye 0:18 0.2 MB
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