Author(s): Elizabeth Tucker
YouTube is, without a doubt, a major force in the content marketing plans of the day and that is unlikely to change anytime soon. There are currently more than 2 billion users logged in every month on YouTube, and at least 60 percent of those create content in one fashion or another for the site. Current studies estimate that more than 75 percent of all of the traffic on the internet is video and more than half of all web traffic after 9 pm is video traffic from Netflix and YouTube primarily.
With video playing such an important role in social media marketing of all types, the importance of having a strong online video presence is only going to continue increasing as time goes on. From a marketing standpoint, YouTube is especially useful as it provides content creators with the opportunity to form a real connection with the viewer and to really explain the ins and outs of the product or service that is being provided. When done correctly, the average viewer will not only be a converted customer but a profitable pair of eyes on additional videos as well.
First things first, before you can market new content on YouTube successfully it is important to test webpage marketing on YouTube in an effort to give yourself a leg up on the competition as a means of helping your brand reach the upper limits of its popularity.